I could not believe
my eyes when I recently checked my stats for my website and realized how much
traffic was coming from my Facebook
business page. I have been promoting my Facebook business page, or maybe I have just been making use of
it. It is quite simple really, I have been promoting every article that I
publish my website, not only on my Facebook page, but on other peoples as well.
The reason I just
started to do this now after three years of having websites for a business, is
because I researched my stats and also discovered that Facebook traffic equals
income from my website. This means that they are actually bringing money into
my business, not one of the top money earners, it possibly could be in the
future though.
I have had my Facebook
business page for a long time, and left the to its own devices by using
auto update programs to enter in a new status each time I post an article on my
blog. I thought this method would be enough, but when I started actually using
my Facebook business page, I realized that it could give me so much more.
10 tips for making the best Facebook business page:
1. Naming your page
Create your Facebook
business page using keywords from your website or business. It is important to
use keywords in everything you do, as when people are searching, every little
bit helps. You also want people to know what your page is about when they land
on it. Do not think of some fancy name and let people wonder what the hell the
page is about?
2. Facebook business page promotion
Grab a badge or a
link to promote your Facebook business page to your customers and fans.you can
choose a simple link or a massive box showing all your fans on it. In the
screen shot below it shows a picture of my Facebook like box that I have placed
on my website. I simply pasted the code that I got from Facebook into a text
widget and placed it into the side bar on the right. Make sure you go and press
the like button!
To find your Facebook page, the directions
have changed, as a Facebook website has changed. Go to your account in the top
right corner and press on the drop-down Arrow next to it. Then choose manage
pages from the menu.3. Customize your Facebook business page
Make sure you
investigate how your Facebook business page looks before inviting your new
friends and visitors. Check out every Up the top to make sure there is content
on it. This is just the professional thing to do.
4. Branding your page
Many people do not
use the Facebook page to its full potential. They simply throw up a small
picture as the profile picture and think that this is enough to attract new
fans.I like to create a 200×600 pixel branding banner for the side bar of my
Facebook business page. This takes up a lot of space and looks great! It is
like being offered space in a newspaper and only taking up not even a quarter
of it. Why would anyone do that?
5. Spreading the word
Even though you have
added badges and links to your website, what about everywhere else? Add a link
to your Facebook page in your e-mail signatures,correspondence and anything you
can think of. Most profiles on websites let you connect into your Facebook
account. For example most forums now days, allow you to have your own little
Facebook icon under your name. Therefore each post you make has a link to your
Facebook page.
6. Update your Facebook page
Post news and new
blog posts to your Facebook page status. I do not like using auto posting
status updates as it does not allow you to customize it and put your say with
it. Also if you personally do it you will probably encourage more conversations
between the visitors. Do not only post content from only your website; update
your status with any great content you think your readers will enjoy.
7. Facebook page options
Most people forget
to set their Facebook page options up correctly. You need to set options such
as if people can post on your wall or not, what page a new visitor lands on,
and who can see your updates. If you do not know how to get to the settings for
your Facebook page, watch the video in number eight and it will show you a few
things.
8. Add a custom made landing page
Make your own
customized Facebook landing page where you can put images, videos, and even an
opt in form. It is just like a website page and it is great for branding and
advertising your business. some people add in actions for people to do. For
example a number one action would be to press the like button above to join the
page, the next action would be to sign up for a newsletter, and maybe another
action could be to download a free report.
Watch this video below to see how to make a
custom FBML ( Facebook markup language) tab to use as a landing page for your
Facebook business page.9. Networking with others
Work with other
Facebook business page owners that have similar topics. Webmasters are used to
doing this as this is the way we work. We are always exchanging links and
promoting each other’s products. Going connect with other business owners
within your niche and see if they will post your updates on the Facebook page
as well.
10. Encourage interaction
Allow your visitors
to post to your Facebook business page wall could be the difference between a
dead Facebook page and one that is pumping with interaction and comments..
Which one do you want? you cannot be scared of a little bit of competition as
some other Webmasters may also be your customers, you never know.
Can you believe that making a
Facebook page for your website or business is absolutely free! Where else do
you get free advertising like this? I don’t know of any other website that gets
as much traffic as Facebook, and now we have to just work out how to get them
ALL to our Facebook business page.
Cause of this transfer you can read at this link
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